Eurovision 2024: Visual artwork revealed
The EBU and Swedish broadcaster SVT have revealed the theme artwork for the Eurovision Song Contest 2024 in Malmö, Sweden
The visual artwork for the Eurovision Song Contest 2024 has been revealed by the European Broadcasting Union (EBU) and Swedish broadcaster (SVT). The visual identity is inspired by the northern lights and sound equalizers.
The Deputy Executive Producer of Eurovision 2024, Christel Tholse Willers says:
– We are so proud to present an identity that is designed to be flexible and useful both on and off screen. It is inspired by the magnificent “northern lights,” the beauty and mystery of which has been transformed into “The Eurovision Lights.”
– It is a captivating and beautiful mix of the Eurovision Song Contest’s sparkling official brand colors that will not only be seen across the three live shows, but also in exciting variations in different contexts across the event’s digital platforms and gives a Eurovision feel in Malmö’s urban spaces.
Johan Bello from design agency Uncut, created the artwork:
– The identity is not just a logo but a story in itself, with the northern lights as the basis and the Eurovision Song Contest's [brand] color palette as the driving force. This union of elements creates a dynamic and versatile palette that will open up for creative use in different ways.
